"Fewer than 10 percent of listings are enhanced with virtual tours, yet homes with multiple photos and virtual tours are preferred by buyers when browsing homes online. A staggering 25 percent of homes have no photos at all, despite an increase in viewer-ship of about 100 percent for every photo added to a listing. By the time a listing features six photos, viewer-ship has increased 558 percent over listings with no photos."

source: National Association of Realtors

Statistics from Realtor.com state that listings with virtual tours get clicked on 40% more than listings without. Other portals report similar results, with one stating that listings with virtual tours received 70% more viewers. Real estate listings with virtual tours attract 20x the visitors as a listing without photos and 6x the visitors as a listing with only a still photo."

source: Realtor.com Virtual Tour Poll - published on their Website September 1, 2003


Seventy-two percent of 3,000 buyers surveyed drove by or viewed a house for sale as a result of searching the Internet. 46% walked through a house after first visiting the home online and 78% found photos of the houses they saw listed on the Internet "very useful." Forty-six percent said virtual tours were useful, and only 15% of online buyers failed to use virtual tours in their previewing process.

source: National Association of Realtors, 2004